The first edition of TEDxMaastricht took place on 4 April 2011 and was hosted by Aldith Hunkar.
Session 1: Why?
Simon Sinek created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began helping his friends and their friends to find their “why” — at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.
In the fight against cancer, both patients and their loved ones feel a huge sense of helplessness. Cancer is everywhere. Fighting it seems pointless. One in three Dutch people develop cancer. Everyone involved has firsthand experience of how dramatically their lives are affected and how destructive it can be. Alpe d’HuZes was created with the aim to empower people to convert the sense of powerlessness, caused by cancer, into one of strength. Alpe d’HuZes raises funds to fight cancer by cycling up the Alpe d’Huez six times in one day. Besides being president for Inspire2Live, Coen is the driving force behind Alpe d’HuZes. His personal goal is to empower people to take responsibility for their own success and happiness. Coen is about to tell us all about his mission and how exploring boundaries and pushing them further is addictive.
Health has always been more difficult to measure than disease and is often regarded as a vague, intangible variable. Renger shows us how there is still too much emphasis on health being viewed and studied from the perspective of disease. He will take us back to the principles of physiology and biology and vividly explains a revolution in the way we could look at the effects of nutrition and physical exercise. Renger Witkamp (1959) is professor in Nutrition and Pharmacology at the Wageningen University in the Netherlands, which has been established in 2006 as a new academic chair.
Who are we? And what is our role in the universe? Information technology is radically changing not only how we deal with the world and make sense of it, or interact with each other, but also how we look at ourselves and understand our own existence and responsibilities. Philosophy Professor Floridi will discuss such impact of information technology on our lives and on our self-understanding; he will take us along the Copernican revolution, the Darwinian revolution, the Freudian revolution right up to speed with the Turing revolution: a world of inforgs in a global environment ultimately made of information. Floridi will talk about expanding our ecological and ethical approach to both natural and man-made realities, in order to cope successfully with the new moral challenges posed by information technology. Ready for some philosophy? You bet!
A long term health enthousiast and thinker. That’s Luuk Simons. Luuk’s mission is to empower people to be as healthy as they can be and to help them age successfully, based on life sciences findings. Luuk will talk about the lessons from successful aging research and lifestyle medicine for our personal well-being. On the other hand he discusses how the doubling of our health care costs in the coming decade, to 16.000,- Eur per working Dutch person, will become unsustainable. Luuk shares an inspiring vision with us on how he believes employer-driven lifestyle programs can significantly improve our health and bend the cost curve.
The New Treaty of Maastricht being revealed on stage
Coffee Break, 10.45 – 11.30
Session 2: What?
11.30 – 13.00
Sophie van der Stap was 21 years old when she was diagnosed with a rare form of cancer. The girl with the nine wigs, her fresh and candid account of the illness, was a best-seller in Holland and got soon translated into 16 languages worldwide and was the inspiration for an international movie (to be released in 2012). A sequel, inspired on Herman Hesse’s Siddhartha, followed. It’s called ‘A blue butterfly bids farewell’ and talks about the journey after her illness. Sophie will take us along in her incredible and brave journey and inspires us to have strength and belief.
Routines seldom attract attention, but have an enormous impact on our lives. In the long run, a small but sustained change of routine can constitute a breakthrough. The medical student needs to participate actively in his education. The asking and answering of large numbers of questions, not only to teachers but especially to his peer students, should be part of his daily routine. Study content that is made freely available, and an upscaling of student-student interactions by way of social media-type platforms are indispensable in order to benefit optimally from this approach. Teachers are uniquely positioned to guide this process and, in doing so, to instill a sense of meaningfulness and purpose. If current and upcoming efforts in this direction are pursued with force and perseverance, this will lead to a change of routine that constitutes a breakthrough in medical education. Wolter Mooi who has held chairs in pathology at three Dutch universities, currently divides his time between scientific research, diagnostic histopathology and undergraduate teaching.
The fear of becoming blind is something everybody can relate to. Just close your eyes and imagine the world will always remain dark like that. Frans Hiddema’s main focus is to reduce the fear of the hospitals’ patients. ‘Scared patients run a higher risk of something going wrong.” The less afraid, the more satisfied people are. This is an evidence-based result. The Rotterdam Oogziekenhuis (Eye Hospital) has 9.2 score on a scale from 1–10 for customer confidence. Safety and fear reduction is something we strongly believe in.’ For a safe treatment, why not empower the patient? Frans Hiddema has been CEO of the Rotterdam Oogziekenhuis (Eye Hospital) since 1990. Previously he worked as a doctor in Ghana and Cameroon.
Jan Gunnarsson is a hospitality industry veteran from Sweden who exhibits a refreshing take upon customer service and leadership. Jan believes customer experience is not in the first place about strategies and tactics but about the attitude we bring. Jan talks about how the heart of a business is an attitude of yourself. Hostmanship is the book he wrote with Olle Blohm. Hostmanship really is about giving. It’s about sharing a part of yourself and your knowledge. Jan inspires us by the simple belief that we should never be forgetting that people who have contacted you are an extension of yourself. It is about understanding that, in that moment, you are an important part of her life. Not only because you have the answer to her question, but you are also the person she has chosen to turn to. Jan Gunnarsson will give us a completely new view upon care and upon service in healthcare.
Ragna started her healthcare career nursing and then moved on to become a social worker. During her years working in mental healthcare, she was an avid champion for her clients, always putting their interest and perspective first. As an e-health early adopter, she started her own business as an online social worker. Then in the summer of 2010 she was struck by a subarachnoid hemorrhage. There are many hurdles on her way to recovery, which she tackles with a vengeance. As she struggles with sensory integration problems, she turned to Twitter as an alternative source of human contact. She started blogging about their condition and progress to recovery and in doing so, managed to start up a dialogue with her therapists, thus intensifying, changing and improving her treatment as well as strengthening her ideas about the future of healthcare.
View what is being said about Ragna Arnott – van den Berg at TEDxMaastricht
There’s some amazing things coming down the healthcare pipeline and Daniel Kraft knows a little about all of them. Take for example regenerative medicine, which is starting to experience tremendous growth with the blossoming use of stem cells to help the body heal and replace damaged tissue. Or personalized medicine that allow for far more precise dosage and effectiveness for individuals, not masses. Kraft will touch upon some impressive developments that hint us to the future of medicine. Kraft teaches at Stanford University, is an expert on regenerative medicine, and a member of the faculty at Singularity University and is directing their upcoming FutureMed program.
Lunch, 13.00 – 14.00
Session 3: How?
14.00 – 15.35
Derek Sivers – “How to start a movement” [TED Video]
Derek Sivers is changing the way music is bought and sold. A musicians’ savior. One of the last music-business folk heroes. Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people and shows us in a surprising manner how to start a movement.
It is not difficult to embrace and absorb the artistic energy brought by team Shmetta. A variety of dance styles and personalities in this team, makes for a memorable energy blast. Team Shmetta is a reknowned Belgium/Dutch breakdance formation who are steadily battling their way into the worlds best breakdance performances. You might remember their awesome performance at the Dutch television show ‘So You Think You Can Dance’. We are proud to have them at TEDxMaastricht.
Their health was taken from them, information about their health is kept away from them and making their own choices about their healthcare is discouraged. Welcome to the world of ‘patients’ as we regard them today. Patients crave to get (part of) the direction over their health back. Founding father of TEDxMaastricht as well as the Radboud REshape & Innovation Center, part of the Radboud University Nijmegen Medical Center, Lucien explains how enabling people’s energy, innovative ideas and solutions that give back direction to patients drives change. Lucien will talk about crowd sourcing as a vision and a method to start saving lives, starting today.
Wouter Bos is of course well known as former Deputy Prime Minister and Minister of Finance in the Cabinet Balkenende IV. Nowadays he is partner Performance & Technology Public Sector at KPMG. Before his political career he had been working at oil company Shell, where he has built a large track record in politics and management. For KPMG his main activities are consultancy for the government and the healthcare sector. At TEDxMaastricht he will focus on the future of health in relation to costs and finance.
Think you think as well as you can? Think again. Regardless of your basic equipment you can learn to think better — more productively, more creatively, more effectively. Tim Hurson shows you a proven, repeatable process that will help you have more ideas, better ideas, more of the time. Tim Hurson’s Productive Thinking model has helped thousands of people in Fortune 500 and FTSE 100 corporations around the world think more creatively, more innovatively, and more productively. Learn the real secret of the great minds in history — that productive thinking is a skill that can be learned and developed.
Pieter Kubben is a medical doctor from the Netherlands. He is a senior resident in neurosurgery at the Maastricht University Medical Center, and performs a PhD thesis on glioma surgery with intraoperative MRI. As a hobby (his term), he is developing software for mobile computing and clinical decision support, for which he won several international awards. In 2010 he released three medical iPhone apps, and became information technology editor of the open-access journal Surgical Neurology International. One of his apps, called NeuroMind, became the #1 ranked app for neurosurgery in the App Store for iPhone and iPad. It has been mentioned in the widely cited “Top 10″ on iMedicalApps.com, and is also available for Android. At TEDxMaastricht he will focus on the role of information technology to bridge the “know-do gap” in healthcare.
Compassion for Care: introducing the charter
Tea Break, 15.35 – 16.15
Session 4: Who?
16.15 – 18.00
David deBronkart, or better known as “e-patient Dave” was diagnosed in January 2007 with kidney cancer at a very late stage. odds were stacked against him; with tumors in both lungs, several bones, and muscle tissue. He received great treatment and after removing the extensive mess, and by means of therapy was able to fight through and win the battle over his cancer. His last treatment was July 23, 2007, and by September it was clear he’d beaten the disease. Dave is now actively engaged in opening health care information directly to patients on an unprecedented level, thus creating a new dynamic in how information is delivered, accessed and used by the patient.
Thomas does not believe that traditional jobs as we know them today, still exist in 2030. All of us will be suppliers. Sharing his latest business development insight and advice at TEDxMaastricht, Power says that the twentieth century approach to business is changing. Most large organsiations today operate in the old style. Power calls this approach ‘closed, selective, and controlling. To address the change healthcare is heading to, Thomas will talk about the need for the opposite: network thinking. “When you jump into a network, you have to change all of those things. “You have to be open. You have to accept everything that comes at you. You have to be random. The disorder that arrive in your life. Completely chaotic. And you have to be supportive of everyone around you.”
Lawrence is known globally as a Continuing Medical Education innovator. Lawrence uses humor and technology in the CME activities that he designs as well as in his teaching and presentations. Lawrence is Senior Vice President, Educational Strategy for Prova Education, past member of the Board of Directors of the North American Association of Medical Education and Communications Companies (NAAMECC), and has served as an appointed member of the Professional Education Committee of the American Heart Association. Lawrence is Certified Instructor Coordinator, Emergency Medicine Institute at the Center for Learning and Innovation, North Shore-Long Island Jewish Health System in Long Island, NY.
Over a decade ago, Nicolette Mak started a company called ValidExpress, an postal express service for disabled customers. A series of companies centered around the same theme followed. This social serial entrepreneur, as she is often referred to, has plenty of ideas: “Putting my time and energy in things that do not make a difference has never been an option to me. Money does not drive me, people do. I love to tackle problems faced by society. How society treats disabled people is often deeply sad: thinking about the problem, not about the solution tends to cripple well-intended measures.” Nicolette is not shy of making a statement and will be a blow of fresh air at TEDxMaastricht.
Fred Lee has the unusual distinction of having been both a vice president at two major medical centers and a cast member at Walt Disney World in Orlando, Florida. At Disney, he helped develop and facilitate Disney’s health care version of its 3-day seminar, Disney’s Approach to Quality Service for the Healthcare Industry. With an insiders experience and a keen eye for cultural comparisons between Disney and American hospitals, he is author of the best selling health care leadership book, If Disney Ran Your Hospital, 9 1/2 Things You Would Do Differently. In 2005 his book received the Book of the Year Award from the American College of Healthcare Executives, and is now available in Dutch and Portuguese.
Besides his little revealing title, Professor Bas Bloem does not plan to share with us the content of his talk which thus remains a surprise to us all. Bas is a consultant neurologist at the Department of Neurology, Radboud University Nijmegen Medical Centre, the Netherlands. He received his M.D. degree (with honour) at Leiden University Medical Centre in 1993. In 1994, he obtained his PhD degree in Leiden, based on a thesis entitled “Postural reflexes in Parkinson’s disease”. He was trained as a neurologist between 1994 and 2000, also at Leiden University Medical Centre. In 2002, he founded and became Medical Director of the Parkinson Centre Nijmegen (ParC), which was recognised from 2005 onwards as centre of excellence for Parkinson’s disease. Together with Dr. Marten Munneke, he also developed ParkinsonNet, an innovative healthcare concept that now consists of 64 professional networks for Parkinson patients covering all of the Netherlands (www.parkinsonnet.nl).
Drinks and Fingerfood, 18.00 – 19.00
Session 5: TEDx YOU!
19.00 – 20.45
Future Leaders taking over…
TEDxMaastricht is about ideas. Ideas Worth spreading. Wouldn’t you like to get you thoughts ideas off the paper, off the drawing board, into the real world? The most creative and inspirational ideas brought up at the SKIPR and ZIPtalks win a spot at the main stage of TEDxMaastricht. For six minutes, the winners will inspire you with their ideas to reform healthcare:
Remco Hoogendijk – “The 7 sins of health care innovation”
Frits van der Sman – “Use video to explain medical procedures to patients”
Emma Bruns - Winner of the Easter Egg challenge: what anomaly is hidden in the ECG in the banner of TEDxMaastricht?
Have you ever heard of someone who likes to fail? Nobody wants to be that loser right? Without failure there is no innovation. Prepare for a ride through the graveyard of healthare innovations. History is repeating itself time after time; a valuable experience is more likely to derive from failure than from success. Even more important: failure seem to inspire others to explore and show initiative to improve what has been done (wrong). Making mistakes is OBLIGATORY. Paul takes you along and makes you think of what really is innovation in healthcare. Paul works with ABN AMRO, a Dutch financial services provider and leads an institute called The Institute of Brilliant Failures and is a gifted story teller.
As of October 1st 2011, Prof. Dr. Melvin Samsom succeeds Emile Lohman as executive board director of Radboud University Nijmegen Medical Centre. Melvin will wrap up TEDxMaastricht 2011.
End of program, 20.45